Roozt: Bringing Sexy Back to Giving Back

Have you ever purchased social good products that just didn’t have the quality you were looking for?

Well, I have. Many of those products now sit in my closet and I have categorized them mentally as “donations”. Over the years, I’ve gravitated towards companies that make products for good and still keep the quality that I’m looking for when possible.

This is why I’m so happy that my good friend Brent Freeman and the team at Roozt.com are officially launching their new online platform today that allows purchasers to access great products while doing good! Roozt transparently calls it “Bringing Sexy Back to Giving Back”.  The idea is that purchasing for personal benefit (or style) while supporting the efforts of companies that focus on social good should not be a contradiction. Roozt.com offers top quality products of some of the leading companies in this space. Here’s what their newsletter today stated:

Featuring the world’s sexiest cause-related brands and products all under one roof, the new Roozt lets you Discover, Shop, and Share the hottest and most inspiring companies at the click of a button.

Roozt saves you time and money by letting you browse multiple brand’s products and deal catalogues in one streamline shopping experience.

Earn points for discovering new brands, making purchases, and sharing with your friends. The more points you earn, the better the prizes and discounts you unlock.

Here’s an interesting infographic that outlines some of the shifts in consumer thinking in recent years. I think Roozt is smart in its approach to the way consumer behavior, especially as it relates to good, is evolving.

Check out Roozt.com today. I think many of you will like it!.