More Than Charity: Project 7
The world of creating social good is morphing at a rapid pace.
Traditionally, not-for-profit organizations were the primary drivers of things considered “social good”. In recent years, several new companies have emerged in this space that are changing the perceptions of how for-profits are able to engage human good. Companies like TOMS Shoes, PepsiCo, and Microsoft have all made large steps towards integrating social good into what drives their future direction and profitability.
I’d like to introduce you to the work of my good friend, Tyler Merrick, called Project 7.
Project 7 is a cause-related company that makes every day consumer goods, like bio-bottled water, gum, mints and coffee. For every purchase of a Project 7 product, some good is done in seven areas of need – Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth. Project 7 partners with non-profit organizations working in these seven areas of need.
They aren’t asking us to buy more stuff, just change the products that we already buy. Simple yet profound.
Here’s where I would like your help: Project 7 recently got their products into Walmart and several other major retail stores. In order to help them become a consistent product that these stores will commit to, I’d like for us to go to the stores they’re in and purchase their products if possible. I personally love the fact that my purchasing of everyday products create the kind of change I want to see in this world.
Here’s an synopsis video describing the efforts of Project 7: