Ideation Blog Series (Part 4): Key Questions to Ask Idea-Makers
Every idea needs healthy interrogation.
Idea-makers that I have worked with tenaciously assess their ideas and invite others to do the same. Great ideas require the careful questioning for development and implementation. Great questions often lead to more intentional strategy.
The following is a sample (i.e., not exhaustive) list of some questions that you may want to ask while working towards implementation. Yes, “while working” is the key. I’m not interested in only asking hypothetical questions. I’ve found that some of the best questions arise within the context of moving forward. In other words, there’s no way you will have all of the necessary questions or answers prior to working on an idea.
- Why/how is your idea unique or important? Will you bring something unique or significant to the table?
- What is the purpose of your idea and are you able to share the gist of the concept with someone in less than 15 seconds that will attract them to it? Work on simplifying communication even with complex thoughts.
- Does your idea have a business plan or plan for implementation? Do you have it written down? How often do you revisit it?
- Is your idea sustainable? How will you fund it and allow it to grow?
- Is it scalable? To what scale of growth would you like to see?
- (For viral ideas) Is it reproducible? Can others quick understand the concept and run with it?
- Who is your idea for? Is there a specific niche of people you’re trying to reach?
- Who’s in your network and do they really like your idea? Be honest.
- Who’s willing to sacrificially work with you on the idea? Most good ideas need a team to implement.
- Are you willing to give your life for the idea?
- What’s your discipline like? Do you have a creative process or method for creative organization?
- Are you ready to stay up late and do whatever it takes?
- Is your family on board and willing to journey with you?
These are just some initial thoughts. My intent is to help people consider honest questions about idea-making and then find practical ways to help them implement.
Please feel free to add your own questions to this list. I look forward to your thoughts.