Ideation Blog Series (Part 3): Organizing Creativity
Yes, there’s no way around it. You must organize your creativity. Period.
There are no magical shortcuts from ideas to implementation. Idea-making requires a high level of intentional planning, strategy, and hard work. Unfortunately, too many creatives have given themselves a false permission not to organize under the guise of artistry.
Companies like Behance have rightly pointed out that ideas are, as Einstein stated, “1% inspiration and 99% perspiration.” One’s lack of “gifting” to organize should never be an excuse for a lack of implementation.
So, how does one organize creativity? Here are some beginning principles to consider:
- Stop making excuses. The energy that it takes to rationalize could be placed towards implementing ideas, even the impossible ones.
- Read books like “Making Ideas Happen” by Scott Belsky & “Crush It” by Gary Vaynerchuk. Belsky writes specifically about the topic of organizing creativity and Vaynerchuk is a nice kick in the gut check for pursuing our passions. If these two guys don’t inspire you to do something, check your pulse. 🙂
- Try a system. I know systems sound institutional for creatives. Nevertheless, it’s better than inaction. In fact, most great creatives throughout history had a system for implementing ideas. View systems as a means of disciplining your art and skill-set. Developing these healthy habits will, in the long run, free you to be who you want to be. Just as discipline will ultimately give a musician the freedom to express their souls, systems may provide the same kind of freedom for idea-makers.
- Spend time with idea-makers. Surround yourself with people, whether in person or not, that have a track record of implementing creativity. Being around people like this will inspire and challenge you to move forward and not just sideways. Connect with people who are more interested about implementing than chatting about theoretical ideas.
Although these are not “magical” steps for idea-making, I hope you do something today to move your ideas forward. As you move forward, a system will rise to the surface that will help you to get your creativity organized and ideas implemented.