Steve Jobs on Branding Apple
Branding well is essential to the growth and longevity of any business or organization. It’s not just a cool design or a look. It’s what you will be known for by your audience. Every point of contact someone has with you or your work is a brand experience.
I recently came across this video from the mid-90’s of Steve Job, CEO of Apple, sharing his insights into branding and the future of Apple. I thought you would enjoy getting a glimpse back into the genesis of the rebrand effort within Apple that helped to turn the company into what it is today. Lots to learn here.