Marketing for Social Change Seminar (Oct 8th in San Diego)
On October 8th in San Diego, I have the privilege of speaking for Bakke Graduate School’s MBA program. I will be speaking on topics including innovation, marketing, social media, and social change. I will also be on a panel with Harry A. Thomas (Consultant at MarketingHat) and Cameron Woodward (Head of Interactive Marketing at Invisible Children). Whether you have a business or lead an organization, I think our time together will be of great benefit to your work. Here’s a description from their website:
Want to use marketing techniques to make a difference in the world? Have a great cause that you’re not sure how to tell people about or get them involved? Want to figure out how to use those social media outlets for good?
Join us for a workshop on marketing that makes a difference. We will hear from marketing experts on how to create breakthroughs, learn what is working in galvanizing communities to institute change, and workshop together on your own marketing plans. Panelists from non-profits and the business world will share real life experience in using marketing to make change happen. Dinner will be provided and you’ll leave with action for your marketing plans.