Can’t Fake Quality
Years ago, advertisers and marketers were able to dress up products to make them look much better than they really were with great design and placement. Times have now changed. With the rise of online user reviews and third party services like Yelp, the truth about a product often rises to the surface across multiple platforms seconds after a customer experiences a product. Welcome to the new digital age.
This is significant to most industries that produce goods, whether physical or not. You now live in an age that you will not be able to fake product quality. Most people will do their research prior to engaging your “new” release. They will compare prices and reviews from peers in a matter of minutes. How should this affect our organizations and businesses? Here are a few thoughts about getting your product out:
- Focus on Quality.
- Just like an air bubble inside a cup of water quickly rises to the surface, the truth about your product will also rise at a rapid pace. People will eventually find out about the quality of your work.
- Don’t Just Mimic. Create.
- As you create your product, ask yourself, “What am I uniquely bringing to the table that will actual contribute to my field?” You don’t want to just provide the same exact product as someone else. It will take people a lot of work to transfer over to your product.
- Release Well.
- There’s no need to prematurely rush to market if you have great quality. Releasing too early or without an infrastructure for growth capacity may kill you. You definitely don’t want to miss the wave, but you also don’t want to appear as unprepared or worse, misleading.
- Be Honest.
- There’s no use twisting the truth in a digital age. Tell it like it is. If it is beta, it’s beta. Don’t over-promise and under-deliver. If anything, communicate your development and be upfront with people. Don’t say you have the greatest product in the world (unless, of course, you do).
It’s a good time to be alive…Transparency can most definitely be an asset to your company or organization.