Book Review: Crush It by Gary Vaynerchuk
I picked up Gary Vaynerchuk’s new book, “Crush It“, yesterday and couldn’t put it down until I finished it late last night. For those of you who may not be familiar with Gary, he is an amazing entrepreneur who used social media to take his personal and business brand to a whole new level these past few years. He was able to grow his parents wine business from a $4 million dollar company to a $60 million dollar company in 5 years!
As described in his site…
In CRUSH IT! Why NOW Is the Time to Cash In On Your Passion (HarperStudio) he shares with business owners how they can boost sales using the internet. He shows audiences how to find their passion, then step by step how to turn it into a flourishing, monetized business.
The reason I really like Gary is not so much that he helps others make a lot of money (although, I’m sure many appreciate that), but rather, I love his focus of inspiring people to pursue their passions through hard work and tools available via social media.
I appreciate how Gary communicates (whenever I’ve seen or read his stuff) in an authentic and caring way (although some consider him to be loud and arrogant). I’ve learned a lot about caring for the people I serve through his previous presentations.
I love the 3 main rules he lays out at the beginning of his book (pg. 2):
- Love Your Family <– Love this emphasis!!!
- Work Superhard
- Live Your Passion
Gary believes (and I agree) that you can make a living off of what you really want to do if you’re willing to work hard for it. Gary will often stress that if we are truly passionate about something, hard work will no longer be drudgery. I definitely try to live by this perspective. I’m working hard right now to create a life in which I can do what I believe God’s created me to do.
Here’s a video of Gary explaining why he wrote this book:
Here are some takeaways from the book that I found very helpful:
- The internet has changed the game. It provides an access to an audience for anyone willing to work hard at pursuing their passions.
- Social media is no longer a nice option for growing businesses and organizations. It is a necessity and is open to being leveraged for good.
- It’s important to create a personal brand that is authentic and beneficial for others.
- You can’t shortcut “success”. It takes incredible sacrifice and hard work. Find time to pursue your passions, even if it has to be 9pm to 3am. Do it. Don’t make excuses. Don’t live with regret.
- Legacy is greater than currency.
Gary also provides step by step keys to developing a brand online. I love how he evaluates tools like blogs, social networking sites, videos, etc. Lots of great info here!
For me, I think Gary’s book is timely for my wife and I as we work through this season of ideas and ideation. Gary helped to articulate and affirm many of things I’m doing right now. It good to know that I’m not the only crazy one out there. It was also another great kick in the pants to continue to work hard. 🙂
Thanks Gary for writing this and modeling a passionate heart that crushes it! 🙂
Extra footage: Check out the following presentation Gary did at a recent Web 2.0 conference about passion. Yeah, it does include some raw language. Regardless, great wisdom is found here.