“Anything is possible.” Right? Nope. Some individuals, companies, and organizations boldly proclaim that they can do everything you need under the sun. Need expertise? They have it. Need quality? They’ll

Charles Lee
Why Personal Branding Matters

Unfortunately, too many categorize branding as sheer external marketing and story-telling. While it's true that these are elements of the overall process, the core of branding is really about coming to terms with one's true self (which requires a lot of self-awareness) and identifying core life-goals (which are often beyond physical things).

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