In this TED talk, media researcher Johanna Blakley speaks about changing climate of media and advertisement. She rightly points out the mistake of using the same old demographics to understand audiences, especially online. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.
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Social Media & the End of Gender – http://bit.ly/eZSbii
Interesting Video: Social Media & the End of Gender – http://bit.ly/eZSbii
RT @AshleyGulker: Imagine a media atmosphere that isn't dominated by stereotypes. Social Media & The End of Gender http://bit.ly/eZSbii