Tips for Accomplishing Your Professional Goals in 2016

It's that time of year again... Resolutions. Renewed Focus. Dreamcasting. Goal Setting. No matter what you are committing yourself to this year, anyone serious about accomplishing set goals will have to embrace the prioritization of thoughts and habits in order to see their desires come to life. Here are some day-to-day tips that might help you actualize your professional goals in 2016 (in no particular order):

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Exploring the Brand Gap

Your brand, as Marty Neumeier rightly puts it, is the gut feeling people have about your product, organization, or service. It's less about what you say your brand is, but more about what they say it is. In other words, your brand is shaped by the experiences others have with you and your work. Things like logos, visual identity, and products should be the natural extensions of your brand, but it should never be confused as the brand itself.

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