Simon Mainwaring, New York Times bestselling author of We First, award-winning branding consultant to companies like Nike, Toyota and Motorola, and social media contributor to Forbes, Mashable and Fast Company. Recently, he gave the following talk at Mashable's Social Good Summit about recent shifts in consumer demand in light of the financial crisis and the opportunity we have of building great companies that can become pillars of social...
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Tag Archives: Business
The Fine Line Between By-Product & Goal in Collaboration
Human beings are very complex by nature. There are multiple, ever-changing variables that determine whether or not two individuals will end up collaborating in an endeavor. Variables including timing, level of motivation, environment of engagement, assessment of benefit, priority of purposed project, personality, trust, etc. all play a role in determining mutual buy-in.
It's no wonder why it takes...
The Present Future of Gaming & Business
Gaming is truly changing our world.
Unless you've been living under a rock these past 10 years, you've probably noticed that gaming is becoming more commonly integrated into multiple platforms and industries. It's impacting and framing how we interact with one another and with brands.
Recently, I had the privilege of interviewing Alan Youngblood, a friend and gaming industry professional. Alan is...