Needs Actually

What do you really need at this point of idea-making as an individual, company, or organization? The truth of the matter is that you don’t need to do everything right now. Discerning what actual needs are from potential ones can save you a lot of time, money, and unnecessary stress! More common than not, I often find myself skimming down the scope of needs for a client or prioritizing them in such a way that allows for gradual build that makes sense.

I like to think in terms of phases for development and staying lean whenever possible. Finding alternative, cost-effective solutions for clients brings a ton of joy to everyone involved. It also allows for more growth and sustainability.

 

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Charles is the CEO of Ideation, an idea agency that specializes in helping organizations and businesses take their ideas and make them remarkable via creative strategy, branding, design, marketing, web, social media, and custom events. He is also the author of Good Idea. Now What? , a book that helps people implement their ideas well. In addition, Charles is the creator of grassroots efforts including the Idea Camp, Ideation Conference, and the Freeze Project as well as the co-founder of JustOne. Charles regularly speaks around the country on topics such as creative process, idea-making, innovation, branding, new media, and compassionate justice.