The Glue Network: A New Way of Connecting People & Brands to Good
The Glue Network connects you, your friends, and your favorite brand together, to fund life-changing non-profit projects around the world. It’s an integrated platform (in Beta) that allows NGO’s to post bite-size projects (e.g., $1000 towards a water well, $500 towards disaster relief, etc.) that then can be funded by the public.
As a participant of Glue, you can support the efforts of an organization in two ways:
1. Choose one of the growing list of brands and their offers to credit you back a percentage on purchases so that you can give to a cause of your choice on the site.
2. Give directly to a cause by choosing a project to fund.
After each donation to a project, Glue has integrated its site with multiple social networking platforms so that you can share the story of your investment to your friends & family. Glue hopes that this will inspire others to get involved as well (not to mention it also provides a great incentive for brands to participate).
Glue has done a good job in allowing individuals to see where their money directly goes and how it will be used. Organizations are required to give 100% of the donation to the designated projects. In addition, upon completion of the project, organizations will report back to their donors about their work. Glue hopes to facilitate a culture of transparent collaboration.
Although Glue is still in Beta, I think this site has a lot of potential for creating good. They are completely open at this stage for feedback on how to make the site better. I personally know this because my friend Scott Hancock is one of the master minds behind the project. 🙂 Here’s a video introducing the need for their work: