In this episode of the Ideation Podcast, we interviewed Simon Mainwaring who is the founder of We First, the leading social branding firm that provides consulting and training to help companies use social media to build their brand reputation, profits and positive social impact.
Brands like Nike, Coca-Cola, Motorola and Toyota have used his ideas in their marketing. Simon wrote the book on how to use social media called WE FIRST (New York Times bestseller & BEST MARKETING BOOK OF 2011 by strategy+business) and he blogs for Forbes, Mashable and Fast Company on how to use social media to build a brand’s reputation and profits.
Take a moment to listen to his thoughts on social branding, profit + purpose, keys to effective marketing, and a sneak peek into his new social branding training program. (Click here to get access to his opt in video series.)
As always, many thanks to MailChimp for making this podcast possible through their sponsorship!