How Philanthropic and Generous is Apple?
I like Apple. Some would consider me a MAC Evangelist. I’m not sure about that, but you get the point. I use Apple computers, carry an iPhone, iPod, and regularly visit their store [just to browse 🙂 ]. I love their technology, design, and intuitive nature of most of their devices.
I’m also passionate about compassion and justice. I believe that we have a responsibility as fellow human beings to help those in need. Furthermore, I think we who have much should consider ways to share our wealth with those who have much less. No matter how difficult this may be at times, I think there’s something in all of us that would say it’s the right thing to do.
This is where I feel some disconnect between my love for Apple technology and their place in helping those in need. I definitely have seen signs of generosity and philanthropy from time to time from Apple (e.g., partnership with RED, iTunes donations for Haiti, discounts for schools and educators, etc.). In fact, they are listed as one of the top 100 Corporate Citizens 2009 by CRO. Nevertheless, it’s really difficult to find information on what they actually do in this area.
As company who reported last quarter that their revenue was of over $15 billion with a net profit of over $3.3 billion, I think they are definitely in a fiscal place to strategically provide much good to the world, especially in times of disaster relief like what we’re experiencing with Haiti.
Here’s where I would appreciate your input: Would you provide some examples and links that show where Apple directs its money towards good?
I am not posting this to be accusatory. I just want to know. I hope Apple does a lot in philanthropy. I’m just not that aware. Can you help me out with this research?
Thanks in advance.