Could ONE App Change the World?
The ONE Campaign just released their new iPhone app Thursday.
The ONE Campaign app not only gives you the latest news, videos, and blog posts, but also allows you to sign petitions, call your representatives (with scripts), and connect with events.
I think this is a great example of the new wave of organizations that are leveraging mobile technology and social media to accomplish their mission. Here are the 3 things they hope to accomplish through the app (as stated on their website):
- Get the Facts
- Knowledge is power. The ONE App gives you instant access to information on proven projects that are saving lives, helping put kids in school and improving futures. The app also keeps you up-to-date with daily content, photos, videos and push notifications for breaking news.
- Get Connected
- Join the ONE movement on the go and engage your social network to mobilize your friends. The ONE App is the only pro-social app that allows you to track and share your poverty-fighting actions and see what actions your ONE friends are taking in real-time. It’s also the only app that helps members communicate with each other in the field, meet up at events and connect with local organizers.
- Create Change
- With a few taps on your iPhone, you can call your member of Congress, meet up at an event or sign and share a petition – powerful tools that add your voice to the more than 2.5 million ONE members advocating on behalf of the world’s poorest people. By raising our voices as one, we can persuade political leaders to create and fund effective projects and policies that fight extreme poverty and preventable disease. Download the ONE App now.
I think we will see more organizations in the months and years to come embracing new technology (especially mobile) and social networks to expand their endeavors. Many congrats to ONE! I hope this new app helps us in our collective efforts to end extreme poverty.
Here’s a quick video about the app: