A New Season for Laundry Love
A few years ago, a good friend of mine (Greg Russinger) and I launched a new organization called JustOne. It was designed to be an idea-generating organization for initiatives that would spark tangible acts of human care. One of these initiatives is called Laundry Love.
Laundry Love (LL) is an initiative of JustOne in partnership with individuals, groups and local laundromats throughout the U.S. The LL initiative helps to wash the clothes and bedding of individuals and/or families living in poverty. From the infant to the aged, and across a broad spectrum of ethnicity, culture and personal story, LL seeks to nurture the health, hygiene, economic, and relational well being of each person through intentional networking and friendship.
This Christmas season we are launching our 1st ever financial campaign for Laundry Love nationally. With the growing number of Laundry Love efforts to help resource (over 130 currently) with tools and support, we are in need of updating and expanding our web platforms so more and more people living in poverty can find a local Laundry Love effort closest to them.
We will do this by updating our mapping option on the just4one.org website, but also designing and launching laundrylove.org, a national website strictly focusing on the laundry love efforts throughout the U.S. Also, we hope to add a “laundry love app” for mobile devices in 2013.
We know that you have many charitable options this Christmas Season, we do hope you would consider partnering with Laundry Love, allowing more people to have access to clean clothes. It’s amazing to see how this simple act of providing resources for clean clothes can change the outlook, demeanor, and sense of self-dignity in the lives those who benefit from our efforts.