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OK Go’s Unforgettable Superbowl Commercial

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This is the full music video from the band OK Go, made in partnership with Chevrolet, that aired in part during the Superbowl last night. I thought it was one of the most creative commercials I’ve seen in awhile. Here’s a brief description of the video from the band’s website:

OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com and http://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.

Director: Brian L. Perkins & Damian Kulash, Jr.
Director of Photography: Yon Thomas
Editor: Doug Walker
Producer: Luke Ricci

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» Creativity » OK Go’s Unforgettable Superbowl Commercial
On February 6, 2012
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