Category Archives: Brand

Are You Building Brand Integrity?

Posted in January 9, 2013 by Charles in Brand | No comments

Guest Post by Ted Harro, founder of Noonday Ventures, a firm that helps companies create momentum through focus, alignment, and accountability. He blogs regularly on his own website and on the Huffington Post. Why do some brands grab our hearts while others leave us looking around the room to see who else is there? Don't blame (or credit) the marketing department. At least, not entirely. Take my recent visit to a...

Simple Design is Hard

Posted in October 10, 2012 by Charles in Brand, Creativity, Ideation | 4 comments

"I want it clean, simple, and professional." "It doesn't have to be complex. Make is simple." "I want something that is simple and memorable." "Just spend a few hours on it. Nothing too complex." Yes, most people seeking new design work want it simple. I don't blame them. Many of the great design work created by leading brands like Apple, Target, and Starbucks are simple. Why wouldn't you want design that it remarkable (i.e.,...

What Do Your Brand Colors Say About Your Business?

Posted in September 7, 2012 by Charles in Brand, Creativity, Marketo | 2 comments

The choice of color is an important decision for any brand. Many of our world's top brands have thoughtfully about their color choices. Consider any brand you identify with. There's a good chance that you consciously or subconscious resonate with their choice of color(s). Here's an interesting infographic by Marketo on the relationship between brand colors and consumer response. (more...)...