We’re Glad It’s Clear For You


Yeah, it makes total sense….for you.

Unfortunately, we have no idea what you’re talking about.

Idea + Excitement – Context = Unclarity

Been there? I have. Many times.

Quite often, the excitement takes over one’s ability to think clearly and provide context. I think this is quite natural (i.e., if you have a pulse). Nevertheless, I think we can develop the ability to stay focused in the midst of our excitement to share an idea. Here are some practical tips on how to do this:

  • Slow down. If it’s a good idea, it will stick, even if you have to wait a little bit to share.
  • Write it down. This simple act can provide a truckload of clarity as you try to articulate the passion you feel inside. This one step could change what you do with you idea. Trust me…the one listening to you will thank you for it.
  • Think context. Consider how you came up with the idea. Was there a path to your discovery or creativity? This will allow the listener to track with your thinking.
  • Put yourself in the shoes of the listener. They have not been thinking about your idea. They were not there through your process of discovery. Are they even interested in listening at the moment? Are there other things that are going on in their life that places a different lens of processing your concept? In other words, pay attention to the one listening as much as you’re paying attention to your own idea.

How do you maintain clarity in the way you present your concept to others?


Written by

Charles is the CEO & Chief Idea-Maker at Ideation, an idea agency that specializes in helping businesses & organizations create & implement remarkable ideas via creative business design, organizational innovation, branding, design, marketing, social media, and divergent problem-solving. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation. In addition, Charles is the creator of grassroots efforts including Ideation Conference, the Idea Camp, and the Freeze Project as well as the co-founder of JustOne. Charles regularly speaks on topics such as creativity, innovation, idea-making, branding, collaboration, new media, and social entrepreneurism.

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