Robocalls are on the rise.
These pre-recorded, automated sales calls that try to come off as real people pitching a product or service are becoming more common place. In some cases, they allow for a pause so the person on the line can feel like they are in conversation. (Sorry, it’s automated.)
It doesn’t matter whether or not you’re on the “Do Not Call” list. Many companies are still calling illegally.
I suppose that many of these companies are doing this because there see some level of effectiveness in a minority of people. They don’t mind that the majority is deeply annoyed by such efforts. They would rather choose the convenience of automated sales calls than converse with their potential customers.
This got me thinking…
While most of us are not resorting to this type of marketing annoyance, I do wonder how often we dehumanize our respective audiences with our messaging and engagement. How often do we disregard the thoughts or feelings of the people in our market for the sake of convenient blasting of information? Do we ever consider whether or not people even care about what we are about to say or do?
We live in a world that is over-saturated with information and bad marketing. It’s not that difficult to get your message out, but it’s incredibly difficult to get people to care about what you’re doing or communicating. Rising above the white noise of marketing requires us to humanize our efforts by paying close attention to how we’re engaging our current and potential customers.
We may not use robocalls ourselves, but it’s definitely worth reflecting on whether or not the feeling people walk away with in our marketing produces similar feelings. Just a thought…Humanize Marketing.