Healthy organizations have leaders who regularly take time to step back and reassess their corporate identity, values, and culture. On-going reflection, renewal, and refocus are essential for any thriving organization. While its important to pay attention to organizational structure and process of delivery on goods and services, it’s even more important to take time to assess the organization’s soul.
Your organizational soul is a reference to its identity, innate design, personality, core competencies, and culture of being. It reminds you of who you are and were meant to be in midst of the busyness of what you do (i.e., your mission). While some consider this kind of focus to be some sort of a cognitive rabbit trail or even a waste of time, I think it’s foundational to an organization’s well-being.
If you don’t know who you are, you’ll lack the clarity needed to accurately assess what you’re doing.
May our work never rob us of our soul.