Choicemob is on Today and You're Invited!

Today, December 7th, is the first ever choicemob, and you’re invited! What’s a choicemob?

It’s a coalition of proactive consumers joining together to support companies that uphold values such as fairness, compassion, and respect for the earth. The choicemob community believes that business is changing our world, so we need to change business. By “mobbing” socially proactive companies with sales and attention, choicemob seeks to make these companies the envy of their competitors and draw more companies into the practice of social values.

The belief is that the more we shift our buying to companies that uphold our common values, and the more noise we make about it, the more the business world will embrace fairness, compassion, and respect for the earth.

The first company that the choicemob will flex its consumer, gift-buying muscle towards will be Better World Books. As highlighted on choicemob’s website, Better World Books’ social impact include:

Funding Literacy Around the World – Better World Books has given $4 million to select non-profits for literacy programs globally and here in the US, and $3.5 million to libraries and book-oriented thrift shops. Literacy and education are two enormous challenges facing our world, and BWB is at the forefront of our collective answer.
Saving Books from Landfills – Millions of books are thrown away each year, wasting natural resources and fueling unnecessary consumerism. BWB has saved over 30,000,000 (30 million) books from landfills, honoring their value as idea-carriers, and preserving our planet.
Moreover, BWB treats employees well and buys carbon offsets for all shipping. And BWB is great for consumers who want a books at a discount, offering used books for great prices and free shipping anywhere in the US. Plus, books make great gifts, and ‘tis the season.

Choicemob is led by a good friend of mine, James Pearson. I love the posture this movement is taking. It is NOT a group of angry activists harping on bad companies. Rather, this coalition seeks to honor and support companies that do well. I think this will produce some healthy results.

So, what are you waiting for? Buy something from Better World Books today! Let’s continue to support the companies who do business ethically and for good.