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Ideas are a dime-a-dozen and talk is cheap. Improving our ability to execute well is essential for giving our ideas life. These blog posts are designed to help move your ideas forward.

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Why Personal Branding Matters

Unfortunately, too many categorize branding as sheer external marketing and story-telling. While it's true that these are elements of the overall process, the core of branding is really about coming to terms with one's true self (which requires a lot of self-awareness) and identifying core life-goals (which are often beyond physical things).

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