Ideas are a dime-a-dozen and talk is cheap. Improving our ability to execute well is essential for giving our ideas life. These blog posts are designed to help move your ideas forward.


Why Personal Branding Matters

Unfortunately, too many categorize branding as sheer external marketing and story-telling. While it's true that these are elements of the overall process, the core of branding is really about coming to terms with one's true self (which requires a lot of self-awareness) and identifying core life-goals (which are often beyond physical things).

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